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 |  May 26, 2009 8:46 AM CDT

I'm Jeff Trexler, Wilson Professor of Social Entrepreneurship at Pace University, where I study law and personal identity. It's good to be here at JustMeans. Uncivil Society is a blog I maintain about values, design and corporate identity, with a particular focus on social enterprise. The Blingdom of God is where I write about spirituality and material culture....

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The Man Effect

brainThe social enterprise community has celebrated the power of The Girl Effect, a video that uses Flash typography to make a simplistic yet appealing claim for helping girls become economically independent.



Below: a viral conservative Christian video uses a similar rhetorical technique to different ends:



Are ANIMATED BOLD ALL CAPS really an effective means of persuasion, or do they merely reinforce pre-existing values?

Elaine Cohen
Elaine Cohen 11pm May 25
hi, sorry but i really see no similarity between the girl effect, which was powerful and POSITIVE and this ranting-preaching production whic...