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The Man Effect
Jeff Trexler | Monday 25th May 2009
 The social enterprise community has celebrated the power of The Girl Effect, a video that uses Flash typography to make a simplistic yet appealing claim for helping girls become economically independent.Below: a viral conservative Christian video uses a similar rhetorical technique to different ends: Are ANIMATED BOLD ALL CAPS really an effective means of persuasion, or do they merely reinforce pre-existing values? |
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Elaine Cohen 25 May 2009 hi, sorry but i really see no similarity between the girl effect, which was powerful and POSITIVE and this ranting-preaching production which made me feel rather sick. Maybe the technique has potential, but it all depends which message you hook it up to.
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