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 |  Dec 17, 2009 6:54 AM CST

Marcia Stepanek is a regular contributing writer for Justmeans and co-founder of Contribute Media. She also is Publisher of Cause Global, a group blog about the use of social media in social advocacy and innovation. Previously, she was executive editor and co-founder of CIO Insight Magazine and Web strategies editor at BusinessWeek, as well as the national economics correspondent and special proje...

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5 Rules for Social Entrepreneurs

picture-10Yesterday, at the Skoll:Emerge conference for social enterprise students at Oxford's Said Business School, Caroline Casey, CEO of Kanchi, brought attendees to their feet with her presentation. [One of her more popular queries was, "Why am I a social entrepreneur? Because I'm finding myself."] Casey, visually impaired to the degree that she is registered as legally blind, also got enthusiastic applause for her statement that successful social entrepreneurs don't all have to be Bono or Nelson Mandela, because "all of us have the capacity to make something happen." Casey is also the founder of the 02 Ability Awards, to encourage people with disabilities who are "frightened to be different and scared of their dreams."

Casey's "5 Rules for Social Entrepreneurs" -- shared with attendees of Skoll:Emerge over the weekend -- are being re-Tweeted and re-blogged across the social entrepreneurial community; in case you missed them, here they are:

1. Get used to being a duck [calm on top, paddling like crazy below the surface].

2. Embrace failure, because it's a lesson.

3. Take the word "no" as motivation.

4. Friends matter a lot. [You can't do it alone, ever.]

5. Be open, honest, and aware of yourself and how you occur to others.

Just some short but pithy Rules of the Road from #emerge09.

Did she miss anything?

Marcia Stepanek
Marcia Stepanek 06am December 17
Stuart - Casey was speaking to social entrepreneurs and labeled her talk that way, but you raise a good point. What would you say are 2-3 "r...