CSR and Sustainability at the Bottom Line: New Report

The question comes up often: “Does CSR add to the bottom line?” A new report says definitely, and in ways that can be quantified.  “Project ROI: Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability,” initiated by Verizon and Campbell Soup Company to measure the benefits of their ESG programs, was carried out by IO Sustainability and Babson College. A Forbes blog lists the study's potential ROI numbers for large, publicly traded companies. Highlights include an increase in market value by four to six percent; increased valuation for companies with strong stakeholder relationships of forty to eighty percent; and an increase in revenue of up to twenty percent. Those numbers would be a welcome "add" to any bottom line.

John Howell, Editorial Director

News & Blogs

10 hours 2 min ago

When talking to Jamila Smith, the young entrepreneur who created the eco-friendly streetwear line, Be Th3 Change, an old saying comes to mind. “If at first you don’t succeed, try, try again.” Smith has struggled to make a go of her line, with even two failed Kickstarter campaigns under her belt. But that hasn't stop her. 

12 hours 32 min ago

(3BL Media/Just Means) - Corporate responsibility and sustainability are intrinsically linked to gender equality. But when it comes to technological and engineering fields, are women faring as well as men?

Apparently not.

18 hours 32 min ago

(3BL Media/Justmeans) – One of the attractive perks that can motivate almost any employee is an easier commute. Companies that think about creating solutions to get workers to their location in way that minimizes driving are likely to have a competitive edge over others. Driving to work may not be the first choice of the millennials. If a company can support the commuting need of workforce in a more sustainable way, it will help the environment and also improve employee loyalty and motivation.

1 day 2 hours ago

(3BL Media/Justmeans) – With 356 million 10 to 24 year-olds, India has the world's largest youth population. Despite having a smaller population than China, India is set to become the youngest country by 2020.

1 day 18 hours ago

(3BL Media/Justmeans) – A strong commitment to corporate responsibility will eventually deliver great value to a company’s business, employees, the environment and society. When responsible business practices and actions are developed in sync with stakeholder feedback, the results can be more meaningful and satisfying in the long run.

2 days 2 hours ago

(3BL Media/Just Means) - The recent worldwide furore caused by the killing of the lion Cecil in Zimbabwe has raised awareness about the scale of poaching and how it threatens wildlife in Africa​ and elsewhere​.

3 days 2 hours ago

(3BL Media/Justmeans) – We are a society focused on improving human health. One of the most important goals is to have a healthy heart, especially as heart disease is the number one killer in America. It claims nearly 800,000 lives every year, making it the cause of roughly one in three deaths.