FROM THE EDITOR
Startups Should Include CSR—from the Start
Starting up a new business is a daunting task, one that requires a big investment of resources, both financial and human, to pull off successfully. Mission-driven startups often assume that their core message “covers” the CSR component of a new business, and that the work staff can then focus on the basic nuts and bolts of organizing a new company. Not so, says Tiffany Apczynski, VP of Public Policy and Social Impact at Zendesk, in a blog on StartupSmart. She argues that CSR is a major competitive advantage for startups, a point of difference that offers a large opportunity for new businesses. Her tips for making CSR an active part of a startup include 1) Don’t overthink it, start small, 2) listen and learn before starting partnerships, and 3) measure results. Smart advice.
John Howell, Editorial Director
News & Blogs
(3BL Media/JustMeans) Water is not something that should ever be wasted. Just ask Californians who are suffering through their fifth year of drought. General Motors clearly understands that water conservation is essential as the company’s Detroit-Hamtramck Assembly plant, where the Chevrolet Volt is manufactured, now has a a rainwater capture system.
(3BL Media/Justmeans) – Volunteers, organizations and companies that help create cleaner and greener spaces across the U.S. have a chance to get their work acknowledged by Keep America Beautiful. The organization is accepting applications for its National Awards, with some categories exclusively open to KBA affiliates. The application deadline for all Keep America Beautiful National Awards is Saturday, October 01.
(3BL Media/Justmeans) – Many companies find it difficult to operationalize sustainability goals, even when they truly care for the environment and the communities, and are committed to making an impact. One of the reasons is that not enough companies have yet figured out how to link their employees’ values and support for sustainability with the employees’ daily work and the company’s operations.
(3BL Media/Justmeans) - Since 2014, Protiviti, a Chicago-based consulting company, has tapped its employee and client base to help feed the hungry through a project called i on Hunger. One in seven people go hungry every day (around 800 million people in the world), which makes no sense in a world with a surplus of food.
(3BL Media/Justmeans) – The last goal in the list of 17 UN Sustainable Development Goals for 2030 refers to creating “Partnerships for Sustainable Development.” This 17th goal is meant to help in the achievement of the other 16 goals. Therefore, for a company committed to aligning its business strategy with the SDGs must recognize the value of this most essential 17th goal.
(3BL Media/Justmeans) – Library and information services contribute to sustainable development by helping to ensure free access to information. Library services bridge the digital divide by helping people improve educational and social skills, which are critical for active participation in a democratic society and the preservation of universal civil rights.