Transparency in Action: One Company’s Plan for Consumers

The Clorox Co. is putting its commitment to sustainability into a higher gear, according to a NASDAQ analyst blog, with its new Preferred Ingredient Calculator, an expansion of the company's Ingredients Inside initiative that brings transparency to its product ingredients. With the Clorox Preferred Ingredient Calculator, the company can make more sustainable choices of ingredients for its cleaning products by analyzing human health, environmental health and sustainability metrics. Clorox introduced a voluntary product ingredient communication program for its cleaning, disinfecting and laundry products back in 2009, putting out information about the preservatives, dyes and the fragrance palette used in its products. This transparency goes a long way toward explaining how the company’s bottom line performance gets a lift from such clear messaging to its customers. 

John Howell, Editorial Director

News & Blogs

11 hours 43 min ago
While California suffers from one of its worst droughts on record, a major telecommunications company is doing what it can to conserve water in the golden state. Comcast recently announced it has introduced water reduction efforts in California with the goal of reducing water use by 25 percent or 10 million gallons a year. 

1 day 13 hours ago

(3BL Media/Just Means) - There’s a global race going on at the moment in search of renewable, clean types of energy to enable a transition from our current fossil fuel-based economy to a sustainable way of life. These include solar, wind, hydrogen and biofuels, among others. Natural gas is also being pursued as a transitional alternative.

1 day 16 hours ago

(3BL Media/Justmeans) – Hydrofluorocarbons (HFCs) are a potent greenhouse gas used in refrigeration, air conditioning and insulation. HFCs are 10,000 times more potent than carbon dioxide, which is the most common greenhouse gas. Under the United Nation’s Montreal Protocol, there is an increasing level of support to phase out HFCs globally. However, the use of these ozone-depleting HFCs is growing at a rate of up to 15 percent every year in the United States.

1 day 19 hours ago

(3BL Media/Justmeans) – More than 340 global institutional investors representing over $24 trillion in assets worldwide have issued a statement calling on governments to create a platform for consistent, economically relevant and dependable carbon pricing. This appeal has set the stage for the UN Climate Summit that is about to convene to facilitate a global climate agreement in 2015, according to the United Nations Environment Program (UNEP).

2 days 16 hours ago

Guest blog by Annie White, Associate Director, Research Products, Sustainalytics

(Hong Kong) - Sustainalytics, in partnership with Channel NewsAsia and CSR Asia, has launched the Channel NewsAsia Sustainability Ranking at the 10th annual CSR Summit in Hong Kong.

3 days 43 min ago

(3BL Media/Justmeans) - We are living as if we have an extra planet at our disposal, using 50 percent more resources than the Earth can give us. By 2030 not even two planets will be enough for us. That’s the bottom line from a World Wildlife Fund (WWF) report in 2012.

3 days 13 hours ago

(3BL Media/Just Means) - Renewable energy, investment in communities, human rights and donations to philanthropic non-profits. These are some of the actions that banking company KeyCorp, a provider of services to the payments and retail industries, is taking to promote sustainability and social responsibility. The variety in KeyCorp’s portfolio is one of the highlights of the company’s newly released CSR report, which outlines its approach to three areas: banking, citizenship and operations.