Transparency in Action: One Company’s Plan for Consumers

The Clorox Co. is putting its commitment to sustainability into a higher gear, according to a NASDAQ analyst blog, with its new Preferred Ingredient Calculator, an expansion of the company's Ingredients Inside initiative that brings transparency to its product ingredients. With the Clorox Preferred Ingredient Calculator, the company can make more sustainable choices of ingredients for its cleaning products by analyzing human health, environmental health and sustainability metrics. Clorox introduced a voluntary product ingredient communication program for its cleaning, disinfecting and laundry products back in 2009, putting out information about the preservatives, dyes and the fragrance palette used in its products. This transparency goes a long way toward explaining how the company’s bottom line performance gets a lift from such clear messaging to its customers. 

John Howell, Editorial Director

News & Blogs

1 hour 20 min ago

(3BL Media/Justmeans) – More than 340 global institutional investors representing over $24 trillion in assets worldwide have issued a statement calling on governments to create a platform for consistent, economically relevant and dependable carbon pricing. This appeal has set the stage for the UN Climate Summit that is about to convene to facilitate a global climate agreement in 2015, according to the United Nations Environment Program (UNEP).

22 hours 20 min ago

Guest blog by Annie White, Associate Director, Research Products, Sustainalytics

(Hong Kong) - Sustainalytics, in partnership with Channel NewsAsia and CSR Asia, has launched the Channel NewsAsia Sustainability Ranking at the 10th annual CSR Summit in Hong Kong.

1 day 6 hours ago

(3BL Media/Justmeans) - We are living as if we have an extra planet at our disposal, using 50 percent more resources than the Earth can give us. By 2030 not even two planets will be enough for us. That’s the bottom line from a World Wildlife Fund (WWF) report in 2012.

1 day 18 hours ago

(3BL Media/Just Means) - Renewable energy, investment in communities, human rights and donations to philanthropic non-profits. These are some of the actions that banking company KeyCorp, a provider of services to the payments and retail industries, is taking to promote sustainability and social responsibility. The variety in KeyCorp’s portfolio is one of the highlights of the company’s newly released CSR report, which outlines its approach to three areas: banking, citizenship and operations.

2 days 9 hours ago

(3BL Media/Justmeans) – Nearly 840 U.S. colleges and universities have endowments to the tune of $415 billion, according to Bloomberg News. Making investments in sustainability must be a priority for the universities, not just to support a more sustainable world, but also to live up to the values that most of the universities themselves espouse.

2 days 10 hours ago
(3BL Media/Justmeans) - When someone thinks of a car company’s sustainability initiatives, electric or hybrid vehicles generally come to mind. However, at America’s two major car companies, General Motors (GM) and Ford Motor Company, green building is part of their sustainability programs. GM launched its Green Construction program in 2012.

2 days 18 hours ago
(3BL Media/Just Means) - The international garment industry has a big challenge in its hands in this age of outsourced manufacturing to regions where labor conditions and wages often fail to meet basic welfare conditions. As awareness of labor exploitation grows, so does the ​consumer ​rejection of garments made in sweatshops in the developing world.