Clorox Employees Send Socially Responsible Message to GLBT Teens

The It Gets Better campaign was created to send a word of optimism to young people coming to terms with being gay, lesbian, bisexual or transgendered (LGBT). It has attracted 531,331 pledges from people committed to spreading the word against homophobia at school and at work. It's a great initiative that could save lives, as isolation and desperation has led many GLBT teens to suicide.

Now a group of employees at The Clorox Company, a Fortune 500 manufacturer and marketer of consumer and professional products, has come together on a video to send a message of hope to GLBT youth, in the spirit of the It Gets Better campaign.

"No one should have to endure bullying and violence," said, Senior Vice President and Chief Innovation Officer Wayne Delker, who serves as executive sponsor of Clorox Pride, the employee resource group (ERG) for GLBT employees and their supporters. "This video is a message of hope from Clorox employees who are living proof that, as tough as life may seem at times, it really does get better."

Clorox is deeply committed to workplace equality for GLBT people, and has fully inclusive equal-employment policies and benefits. The company has earned a 100 percent score for the past six consecutive years on the Human Rights Campaign's Corporate Equality Index. Clorox is one of only three consumer goods companies to retain its perfect score, earning the distinction of being named one of the "Best Places to Work for GLBT Equality", a nationally recognized index of GLBT equality in the workplace.

The issue of workplace GLBT equality has made headlines recently when the president of a well-known food chain made comments that were interpreted as being discriminatory against LGBT relationships. The fact is that promoting LGBT in the workplace is a social justice issue that is also a tool to retain talent. It should always be part of a CSR strategy.

Image credit: Clorox