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 |  May 25, 2009 10:18 AM EDT

I'm Jeff Trexler, Wilson Professor of Social Entrepreneurship at Pace University, where I study law and personal identity. It's good to be here at JustMeans. Uncivil Society is a blog I maintain about values, design and corporate identity, with a particular focus on social enterprise. The Blingdom of God is where I write about spirituality and material culture....

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Flipping the John Bird

johnbirdHere's a compelling Cambridge Business Lecture by UK social entrepreneur John Bird, founder of The Big Issue. Bird provides for social enterprise what Reinhold Niebuhr gave liberal Christian social reform in the early 20th century--an antidote to an idealized, and ultimately self-defeating, image of human goodness. As Bird emphasizes in refreshingly no-nonsense language, the only way we can truly help people is to take them as they are.