Jeremy C Bradley is a staff writer for the Finance & Investment category of Justmeans. He is a graduate of Lincoln University of Missouri where he earned a degree in biology and philosophy. He also holds an MBA. Jeremy is an expert in the business field, having worked in development and marketing at major New York City non-profit organizations. Among the highlights of Jeremy's career is sp...
Green Ketchup: Heinz Makes Sustainability a Priority
Say goodbye to the plastic ketchup bottles of your childhood. Say hello to new "green" bottles. H.J. Heinz Company, makers of the famous ketchup, is revamping its production model to make the iconic condiment bottles more environmentally-friendly.On Wednesday, officials at Heinz announced that they will begin using Coca-Cola's technology in making bottles. The Coca-Cola technology creates plastic bottles from plant-based materials. Coca-Cola has been a forerunner in introducing plant-based technology in other parts of the food industry. Since 2009, Coca-Cola has used this technology to bottle its soft drinks. The bottles are made by mixing traditional plastics with up to 30 percent plant-based materials.
Both Heinz and Coca-Cola hope to eventually stop using traditional plastics. Oil is a major component of such plastics. The move to plant-based technology signals that both companies are moving towards sustainability as a priority. The move also signifies a partnership between the two major companies and while details of their licensing agreement are not yet known, Heinz representatives did say that using Coca-Cola's new technology will not increase the price of ketchup to Heinz customers.
Representatives from Coca-Cola notes that this could be the first of several agreements with Heinz. Possible agreements include work on distribution, purchasing, health-related concerns, and supply chain management.
Photo credit: Matthias Klappenbach
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