Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer...
ING KiDS ROCK Raises Awareness to combat Childhood Obesity
ING KiDS ROCK, through "ING Run for Something Better" program, promotes health and fitness for kids and fights childhood obesity. In its latest effort, ING KiDS ROCK Philly, it organized a one-mile, non-timed, non-competitive "fun run" to increase awareness about childhood obesity.
The fun run received enthusiastic participation from more than 700 Philadelphia kids from Grade 2 to 8. Olympian Rod Dixon was present at the event to motivate and encourage the kids. The goal of the run was to help kids understand the importance of fitness for a healthy future, and how physical fitness can be a fun part of their everyday life.
Young kids who participate in the ING KiDS ROCK program complete 25.2 miles of a 26.2 mile marathon at their own pace with support from their parents or teachers to become "marathon finishers." The participants receive a Better Training Guide, which is training program that includes tips to help kids start and maintain an overall healthy and active lifestyle.
Children are permitted to run their miles anywhere and anytime, whether home, school or elsewhere. The track of mileage is maintained under supervision from a parent, teacher or facilitator. The last mile is completed on the day of the race, and finishers receive a medal and goodies to honor their achievement.
ING KiDS ROCK, in partnership with ING Run for Something Better, promotes fitness and running programs in schools across the United States. The goal is to maximize the number of schools and kids who will participate in the events and programs launched by ING KiDS ROCK.
Rhonda Mims, president of the ING Foundation, says: "As the official charity of ING KiDS ROCK, ING Run For Something Better encourages kids to hit the road running and adopt healthier lifestyles as a way to combat childhood obesity. ING KiDS ROCK is a fun way for kids to achieve a sense of accomplishment for their discipline leading up to the event, and we hope they continue running for years to come."
Olympian and fitness advocate Rod Dixon says: "A love of physical fitness starts early and truly sets kids up for success in life on many levels. Running isn't about punishment it should be about having fun, getting outside and learning that being healthy feels great. At ING KiDS ROCK, we encourage an environment where kids cross the finish line with a smile on their faces and everyone is a winner."
Photo Credit: squidonius