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If CSR reports were celebrities...
Dane Pflueger | Wednesday 13th May 2009
I am probably going to get some hate mail for this one and I am definitely going to get some slack for thinking this much about certain celebrities, but looking over piles of sustainability reports, I just couldn't help but draw some comparisons....
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Anastasia Harrison 22 July 2009 I love this approach, makes it so very clear. If only we were as obsessed with the environment and how we purchase our goods and services as we are with Hollywood. Look what happens when a celebrity endorses something for the environment. All of a sudden people listen. Hummmmmmm???
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Martin Smith 15 May 2009 this is great Dane....
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Gil Friend 14 May 2009 Oops. Never mind. I just scrolled up (past Jessica Simpson)
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Gil Friend 14 May 2009 Hmm. What is this referring to? (This isn't showing what comment your comment what commenting on. ;-)
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Christine Arena 14 May 2009 This is fabulous. Excellent analogies. You rule.
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Michelle Bernhart 14 May 2009 Great approach! I'll add one more: Motorola's 2008 report and supplementary "summary" are like Drew Carey and the glamorous women he's dated--a rather plain fellow with a gorgeous accessory on the side. http://jm.ly/fO7W8P
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Kevin Long 14 May 2009 Dane, that is really interesting. Nice
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Elaine Cohen 13 May 2009 hey, what a creative way at looking at CR reports. Love the Helen Mirren and HBSC match. Though Helen is so archetypically english and HBSC doesnt really fit the image - Barclays might have been better .Their reports are pretty sleek too.
But well done on a lighter hearted look at a subject which people are usualy so (boringly) serious about ..... thanks, elaine |
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