Is Un-Sustainability Evolutionary?

I woke up this morning in a pretty bad mood. I try to reconcile my beliefs about sustainability with my lifestyle but it is always a battle. Last night was a huge battle, as I tried my best to have a cute Valentines evening with my significant other and keep my environmental footprint to a minimum. To keep a long story short, it was a mini ecological disaster but a wonderful evening with my girlfriend as always. I am normally a pretty optimistic person, but this morning I'd rather share a more sobering view of sustainability.

There is a theory, advanced by Dr Willian Rees, that modern evolutionary trajectory favors the development and growth of unsustainable social-cultural factors. He argues that in the same way that evolution selects out maladaptive biological traits, they too select out maladaptive social and cultural traits. Unfortunately for the human race, the tenants of consumption, production, and growth have become central to our cultural value system as our ability to do these things at exponentially larger scales. The centrality of these inherently unsustainable values in our modern social system has favored the evolutionary bias against any competing beliefs and values. This puts us in a seemingly intractable situation. As we increasingly need to think and act more sustainable, our evolutionary system favors the development of increasingly unsustainable values and beliefs. It's a pretty bleak story.