I'm Jeff Trexler, Wilson Professor of Social Entrepreneurship at Pace University, where I study law and personal identity. It's good to be here at JustMeans. Uncivil Society is a blog I maintain about values, design and corporate identity, with a particular focus on social enterprise. The Blingdom of God is where I write about spirituality and material culture....
Learning from the Hannah Montana Banana
Another socially beneficial business from which social enterprise can learn: branded fruit.
No, really. As noted in the Slate article below, fruit and vegetables branded with characters & companies popular with children have historically increased the sales of healthy food.
The article notes partnerships with Viacom and the like, but this sort of licensing is ripe for social entrepreneurs. Pixar, for example, licensed its Incredibles property to the start-up comics publisher Boom! Studios--perhaps some social enterprise start-ups may want to consider similar partnerships for branding their do-gooder goods.
For more, check out A Hannah Montana Banana?: Welcome to the Magic Kingdom of Disney-branded Food.
http://www.thebigmoney.com/articles/judgments/2009/04/29/hannah-montana-banana
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