Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also edits Energyrefuge.com, a top web destination for news and comment on renewable energy and Elpis.org, a recycled paper bag/magazine distributed from health food stores in London, formerly his hometown for over a decade....
Motorola Mobility is now WindMade certified
The WindMade label, which certifies companies that use wind energy and other renewables, has added Motorola Mobility to the list of companies that carry its label. Motorola Mobility was certified because it could demonstrate that 66 percent of the power it uses in its U.S. operations comes from wind sources. The figure by far exceeds the minimum requirement of 25 percent to qualify for the label.
"Our reliance on wind power underscores our company-wide commitment to obtaining energy from clean and renewable sources and supports our energy and greenhouse gas reduction goals," said Bill Olson, Motorola Mobility's sustainability director. "WindMade certification validates our sustainability efforts and helps to distinguish our company and its products."
Similarly to organic certifications, the WindMade label is a marketing tool to enable consumers to make informed decisions and to support renewable energy during their purchases. Recent studies have shown that consumers around the world would prefer companies procuring renewable energy.
"As one of WindMade's pioneer companies, we are delighted that Motorola has completed the certification," commented Henrik Kuffner, CEO of WindMade. "Carrying the label will allow Motorola to demonstrate to its customers that the company is working hard to minimize the environmental impact of its operations."
The WindMade initiative was launched in 2011 in Brussels. It is backed by the UN Global Compact, WWF, Vestas Systems, the Global Wind EnergyCouncil (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers. The wind energy share can be procured through a company-owned wind power generation facility, a long-term Power Purchase Agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade. The label states the exact percentage of wind energy behind a product.
Image credit: Windmade