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Ethical Consumption, Talk about the good work of consumers who make choices based on the sustainability of supply chains, along with the companies that respond to these ethical demands. |
Running For a Greener Earth
Caitlin Chock | Tuesday 3rd November 2009|
You see, those worn out soles can be recycled and reused to be build into playgrounds, athletic surfaces, and my personal favorites: tracks! That's right, I can complete the entire circle by literally busting my shoes down by running laps on the track, and then watch as they in turn be transformed into that very same surface, neat, huh? Well, being that I live in Portland, OR, which is also the site of Nike's World Headquarters, I heard about the Reuse-A-Shoe program and thought just how ingenious it is. I can drop off my battered past foot loves and they are then ground down and used to make those surfaces. Now, you don't have to live only in this fair city to do the same, there are drop off sites in most other Nike stores and you can find a place online at http://www.nikereuseashoe.com/ and take part in the worldwide process too. I just found that by contributing to another cause that helps to reduce waste and also build equipment for communities, I can take my affinity, passion, or even borderline addiction of running and turn it into something that helps others and reduces the overall product waste and consumption. Working to reduce my own carbon footprint with footprints of a different nature are an easy way to have a positive, ethical impact. Truthfully, I'd be doing it anyways, but now when I catch flack from people calling me obsessive, or heaven forbid I still get that tired line, "Run, Forest, Run" from some misguided soul who still thinks that's funny, I can offer up the excuse that I'm running to save our planet! |
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