Social Media: Being informed about informing

Social media campaigns have the potential to make or break a business.  Social media use, because of social media's viral nature, can spread in a matter of seconds - which, if done well, is the whole point of social media campaigns.  The capacity for speed and spread is what makes good social media campaigns so effective - the more people you can reach, the more people you can enlist - and what makes bad social media campaigns so damaging.

Since there is still a lot to learn about social media, there is much business to be had in the realm of facilitating good social media use.  Because users are treating info they find on social media as if it were fact, what is out there in the social media world can have drastic impact on how people think about the businesses about which they are reading.  That's why there are now myriad social media businesses that help people deal with social media.  (It's a bit like turning two mirrors to face each other...).

Yet another Internet start up has arisen from the need to manage and navigate the exploding social media world.  Thoughtpick.com is a blog and resource for social media campaign from creation to execution.  Tips, research, success stories abound on thoughtpick.com's simple yet informative page.  More than Turn Social's idea of simply managing already existing accounts on social media sites, or InRev.com's services of facilitating information processing and management, Thoughtpick.com takes it to the creating level...and helps their users go bananas!

Thoughtpick.com's blog is bursting at the seams with how-to type advice in an easily usable form.  That is, it empowers users to build their own successful social media campaigns with the "learn by example" principle.  The site aggregates the social media campaigns success stories, adds commentary and highlights tips for how to replicate the success.

To the developers and founders of Thoughtpick, though, it's about more than social media.  It's about adding value back to the Web.  The web has, as one might imagine being that it is worldwide, become overrun with unbelievable amounts of information, at least that's what Thoughtpick founder Amer Kawar thought.  Relevant information was difficult to find, brilliant ideas were going unnoticed, and repetitive tasks were rampant so, Kamar began to aggregate and collect the "best ofs" in terms of social media and information presentation.

Thoughtpick's developers, who have in-depth knowledge of Twitter applications, are the horsepower behind Thoughtpick's social web apps, a program unique to Thoughtpick.  Because Twitter ranks high on the social media sites charts, Thoughtpick thought of applying its knowledge and creativity to the web as a whole.  Now, they are constantly on the lookout for great social media campaigns they can capitalize on and help others learn from.  For businesses that want to improve must use social media, Thoughtpick is a great pick.

Photo Credit: Thoughtpick.com