Social Media Mums Are Becoming A Force To Be Reckoned With

It doesn't matter where you are in the world Social Media Mums are everywhere - Facebook, Twitter, MySpace, Blogs and are becoming a force to be reckoned with! They are a growing and influential population on the internet, who carry strength in numbers, making change happen. Big brands cannot ignore them but instead go out of their way to engage with them. Mums like to shop, bank and play games and search for health information online. Recently, Coke was forced to pull its Facebook campaign for its Dr Pepper brand, after 'mum pressure'. 'eMarketer', digital marketing intelligence for business estimates that by 2012 there will be 39.6 million American mums online. While, a 2009 'comScore' survey states that a UK mum spends the same amount of time as an average internet user- an average internet user spends 27.3 hours. TrendsSpotting's, May 2010 showed in India, 1 in every 3 internet user is a woman and 41% are mums. Starcom MediaVest Group and Microsoft Advertising published findings in May 2010 from a survey across eight Asian markets; Malaysia had the highest number of mothers engaging in online social communities across the entire region - Singapore held the second highest spot. The statistics are endless.