I love being a staff writer for 3BL Media/Justmeans on topics - Social Innovation, Social Enterprise and Social Entrepreneurs. When I am not writing for 3BL Media/Justmeans, I wear my other hat as owner of Serendipity PR. Over the years I have worked with high-profile, big, powerful brands and organisations within the public, not-for-profit and corporate sectors; and won awards from my industry....
Special Web 2.0 Mission Celebrating Bob Marley's Birthday: 1 Drop of Water for 1Love
Marking what would have been Bob Marley's 66th birthday on February 6, 2011, the 1Love.org a special Marley Mission project is using web 2.0 to make a difference and has launched a campaign, called '1 Drop of Water for 1Love' to create a virtual stream of water to stretch around the world to benefit charity: water. The 1Love.org is encouraging people globally to virtually contribute a single drop of water and post a message of support for people who desperately need clean water. Right now, almost a billion people on our planet don't have access to clean and safe drinking water; that's one in eight of us!
Cedella Marley, Bob's daughter on behalf of the Marley Family says, "Water changes everything. The work of charity: water, in providing access to clean and safe water, can transform a community. It helps decrease the spread of water-borne diseases, offers women a chance to earn an income and provides children a chance to get an education. Water projects bring people together and offer improved health, a better quality of life and hope for a better future. This special Marley Mission is why we created 1Love.org and we encourage all those who share our family's ideals to join the 1Love.org movement and support charity: water."
Web 2.0 makes it easy to take part. All you have to do is join the 1Love.org community and add your own personal, geo-located virtual drop of water to this mission. For each drop of water committed, 1Love.org and its sponsors, the three Marley ventures: The House of Marley, personal audio products; Marley's Mellow Mood, 100% natural relaxation teas and sodas: and Marley Coffee will donate $1 to charity: water. The aim is to raise $19,450; marking Bob Marley's year of birth, 1945.
This web 2.0 initiative will provide clean, safe water to approximately 1,000 people. Once the virtual water drop is created, the drop and birthday wish can be shared directly on the 1Love.org members' personal Facebook page, Twitter and other social media streams. You can follow your droplet on the global map, as other water drops are pledged from around the world by visiting the 1Love.org.
People are encouraged to personally donate to this cause via the 1Love.org Giving Centre or the mycharity: water page; charity: water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. In four years, charity: water has funded more than 3,811 water projects in 17 different countries, serving over 1.7 million people. Just $20 can give one person clean water.
This is a special social 'friendraising' campaign using web 2.0. Donna Mastropasqua, Executive Director, 1Love.org says, "Taking part in our 'mission will require very little time, yet the results will last for generations to come. It is a powerful way to honour the memory of Bob Marley on his birthday and help his family carry his message forward." So, remembering Bob Marley's Redemption song, "By the 'and of the Almighty, We forward in this generation, Triumphantly".
Photo Credit: wikimedia.org