As a media professional, it has been interesting for me to witness and study how social media networking re-defined journalism over the past few years. I'm a news producer at Tribune. Prior to this I was working at a PBS station in Chicago and have also been a radio host at Chicago Public Radio and Asian Broadcasting Network and have experience working with major media organisations in Pakistan. ...
Spending your Internet Time on Facebook?
It is no surprise that Facebook is hogging most of our Internet time nowadays- primarily due to the number of functions it allows us. At the moment, this social media site accounts for one out of four page views in the United States, which amounts to 10% of Internet visits.
According to Hitwise, Facebook has grown incredibly every year. Earlier, Mashable reported that "the social network was set to eclipse Google in web traffic." And now, Hitwise affirms that the domain "Facebook.com" witnessed 3% more web visits and almost five times more pageviews than Google.com. These statistics make Facebook the single most popular website in the US.
However, other sources which employ different measurements and criteria have shown slightly varying results. comScore has also released stats showing an increase of 55% year-over-year. But according to Mashable, "comScore places Facebook at 151.13 million US unique hits for October 2010, slightly behind Google's 173.3 monthly uniques, which means the search giant is the social network's sole competitor for web traffic domination."
There is no doubt that this social media site has rapidly become the most popular network of all. We all know that Facebook had amassed 500 million members in July. Also, at Web. 2.0 Summit this week, CEO Mark Zuckerberg proudly mentioned that half of those members visited Facebook daily. No surprise there.
They haven't just become the one of the most popular but they keep growing and changing their look (mostly, to the point of being annoying). Much of its success has grown with the product and they never stop evolving. Facebook Places is one of their recent developments which became competition for other geo-tagging tools amongst Foursquare, Gowalla and Loopt. Facebook recently came up with a new Messages experience and interface and Groups, which the founder Mark Zuckerberg claims is the company's fastest-growing product yet.
Well, we are just beginning to see the marvels of social media sites and Facebook in particular. Give it some more time. And you will be surprised.
Photo Credit: Tyler M