Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also edits Energyrefuge.com, a top web destination for news and comment on renewable energy and Elpis.org, a recycled paper bag/magazine distributed from health food stores in London, formerly his hometown for over a decade....
Tupperware Listed in FORTUNE's "World's Most Admired Companies"
Some companies offer more than a product. They inspire customers to trust them and even admire them, like they would admire a person. For this reason FORTUNE compiles a list of the World's Most Admired Companies, which is one of most respected report cards on corporate reputation.
The rankings reflect the observations and opinions of industry executives, directors, and analysts on a set of criteria that ranges from investment value to social responsibility.
One of the companies to make it to the list was the iconic Tupperware brand, which appeared in the Home Equipment category. Tupperware appeared once again in second-place ranking in this category, surpassing industry peers such as Stanley Black and Decker and Steelcase. The company was recognized for the quality of its products and services, global competitiveness and social responsibility, ranking first within the industry in those categories.
"Our core business is built on investing in the economic development of women around the world through social and product innovation," said Rick Goings, Tupperware's chairman and CEO. "Being ranked on FORTUNE's Most Admired Companies list for the sixth year in a row is both an honor and validation that our business is making a measurable difference to millions of individuals and hundreds of communities worldwide."
Tuppperware first appeared in the market in 1948, when it was developed by Earl Silas Tupper, in Leominster, Massachusetts. The businessman introduced the concept of airtight seal as well as the direct marketing technique, which was made famous by the Tupperware party. At the time, it helped empower women by giving them work in the post-WWII scenario.
The latest FORTUNE's World's Most Admired Companies rankings can be found in the March 18, 2013 issue of the magazine, as well as online.
Image credit: Tupperware