I love being a staff writer for 3BL Media/Justmeans on topics - Social Innovation, Social Enterprise and Social Entrepreneurs. When I am not writing for 3BL Media/Justmeans, I wear my other hat as owner of Serendipity PR. Over the years I have worked with high-profile, big, powerful brands and organisations within the public, not-for-profit and corporate sectors; and won awards from my industry....
Web 2.0 Changing Music
This is the story of BAMM.tv who will be shaking up the music industry, giving the big record labels a run for their money. Move over big boys, there's a new kid on web 2.0! I love what Chris Hansen, Founder of BAMM.tv said to me about BAMM, describing it as "MTV with music". I met Chris at BAMM.tv booth at the Consumer Electronics Show in Vegas this January and was drawn to BAMM's energy and the great music that was playing.
BAMM.tv is a new web 2.0 business model for the music industry, turning things on its head by investing in the next generation of musicians. BAMM.tv is all about the music and artists who write their own material, as BAMM.tv believes there are thousands of talented bands out there and many millions of music enthusiasts who are eager to discover the next big thing. BAMM wants to connect the best bands with the most fans, and not get paid until it does; a very different approach to what currently happens in this cut throat industry.
Based in San Francisco, BAMM.tv is a new generation of web 2.0 thinking and offers a different approach to bands and artists, by recording HD videos of the best emerging bands for free; sharing all profits 50/50 with the artists and ensuring content is instantly available to a global audience, on any device. According to Nielson Soundscan only 20% of all musicians account for 96% of sales; while recorded music sales have fallen to 1996 levels, and the music industry as a whole has fallen from $15 billion to $7 billion.
BAMM creates live performance video and other music content for the next generation of smart devices. It wants to bridge the gap between content creation and digital distribution by developing straightforward business partnerships that benefits all parties. It believes television watching will be seamlessly merged with internet browsing, where TV and the internet will finally become one ultimate engaging and interactive experience. In fact Bill Gates has said, "The computer will disappear into the environment...all these devices will be connected to the wireless Internet."
Chris Hansen, Founder of BAMM.tv says, "Speaking to the musician as the last decade of innovation has been stifled. Now we have the conditions to create a tipping point where emerging artists and musicians can create a new market for themselves and BAMM.tv is able to facilitate that." BAMM.tv content of best emerging bands is created not only in its San Francisco studio, but also in its hubs in London and Amsterdam. BAMM.tv app officially launches this March at South by Southwest® (SXSW®). The SXSW event is the unique convergence of original music, independent films, and emerging technologies, making SXSW the premier destination for discovery. So, if you are a grassroots artist or a professional musician reading this and you believe in the power of web 2.0, then get in touch with BAMM.tv, who wants to showcase and promote your talent at email@example.com.
Photo Credit: BAMM.tv Home