Ruchira Shah was just your average young woman with a severe addiction to cute purses and high-end kitchen tools she never used, when one fine day, she decided to quit buying anything new. For a year. After twelve months of personal environmental experiments, Ruchi felt like she wanted to make a larger positive impact, so she decided to back to school, and is currently pursuing a masters degree at...
Why Do People Enjoy Shopping?

I understand why owning new and shiny things is fun, but why is shopping in and of itself fun?
We don't enjoy most of the errandy things we have to do. And yet, shopping is seen as "fun." But ... why? When you break it down, shopping involves wandering around stores, looking at a ton of things one can't afford, trying on a heap of clothes that are not particularly flattering, and then finally parting with our money for the few meager pieces of clothing that didn't actually look awful.
What is it about the process of shopping that is relaxing and therapeutic? What part of our soul does shopping fulfil? Because, I know, on some base level that shopping is fun, that even I, the non-consumer, do enjoy the occasional shopping outing, and yet, I can't quite put my finger on why that is.
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Dave Stangis 03pm March 14 Wow! I had to react to this post. I have to disagree with the premise. Shopping, by its nature is painful - mentally, emotionally and financ...
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