Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also edits Energyrefuge.com, a top web destination for news and comment on renewable energy and Elpis.org, a recycled paper bag/magazine distributed from health food stores in London, formerly his hometown for over a decade....
Xerox Celebrates Sustainability and Social Responsibility Achievements in 2011
Xerox Corporation is feeling pretty good about itself at the end of 2011. The company is folding the year with several accolades recognizing its achievement in sustainability, social responsibility, innovation and ethics. These include being listed in the Dow Jones Sustainability Index and Newsweek Green, amongst several others.
"We fully appreciate that in this transparent world, who you are as a business is as important as how you perform. Frankly, at Xerox, we wouldn't have it any other way," said Ursula Burns, Xerox chairperson and chief executive officer. "Our approach to being respected not only as a corporate partner, but also as a corporate citizen dictates our decisions and has made us the brand we're proud to be today."
As far as the 2011 Dow Jones Sustainability Index goes, Xerox was named for its commitment to sustainable innovation. The listing identifies leaders in sustainability in order to give investors a way to follow companies that embrace environmental and social values.
Elsewhere, Newsweek Green rated Xerox in the top 50 for environmental performance of America's 500 largest publicly traded companies. The evaluation assesses environmental footprint, management, and disclosure.
In a nod to Xerox's green credentials Corporate Knights USA placed the company in the top five of its inaugural Standard & Poor's 500 clean capitalism ranking, a listing of the world's most sustainable corporations. The ranking is based on a comprehensive set of environmental, social and governance metrics created to reveal a company's degree of "clean capitalism".
Xerox was named to Thomson Reuters' listing of the World's 100 Most Innovative Companies. The listing used four criteria to measure innovation: patent approval success rate, global reach of patent portfolio, patent influence in literature citations and overall patent volume.
Some of Xerox's specific products also have garnered attention. One of them was the Xerox CiPress 500 Production Inkjet System, which the company says is the world's only high-speed waterless inkjet device. The award was presented the European Paper Recycling Award 2011 for its "good deinkable" rating and its ability to print color on recycled and low cost paper.
Virtual Help Desk, a prototype customer-support system developed at the Xerox Research Centre Europe, received the 2011 Technology Innovation Award from the Wall Street Journal.Xerox also received the Corporate Innovation Award to Xerox for its Emulsion Aggregation toner technology from the American Institute of Chemical Engineers. The award recognizes innovations that lead to successful commercial applications and useful products.
Xerox's intellectual property and patent portfolio was also noticed when the company was named as a constituent of the 2011-12 Ocean Tomo 300 Patent Index, published by the NYSE Euronext. Besides, the company was named to the 2011 InformationWeek 500 list, recognizing the nation's most innovative users of business technology.
Employees are also happy at Xerox. Their company was named one of the top companies for sales professionals in Selling Power Magazine's annual listing of the "50 Best Companies to Sell for Now." The ranking, which appeared in the November/December issue, is based on compensation, training and career mobility. Besides, Xerox Canada was named one of Canada's Top 100 Employers by Mediacorp while The Human Rights Campaign included Xerox in its 2012 Best Places to Work Corporate Quality Index, with a 100 percent rating on its survey index.
Image credit: Xerox