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Today's Top Five CSR - Sustainability Stories - 9/2/08

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The JustMeans staff hand picks today's five most interesting and important stories in the world of sustainable thinking.

Financial Times, sustainability, London
- Wealthy individuals are increasingly looking toward sustainable investments as a way to generate income and protect their assets.  According to  Matt Christensen, head of the  European Social Investment Forum, nearly 75% of wealthy people and money managers expressed an interest in sustainable investing in a recent survey.  Affluent people will have more than $1,473 bn in sustainable investments by 2012.

Director of Finance online, CSR, London - Should CSR take a back seat in an economic downturn?  Many believe that a recession will lead businesses to cut back on costly CSR initiatives, but some are saying that business leaders should rethink this choice.  While scaling back on CSR can help to achieve certain short term goals, it also diminishes consumers' brand loyalty.  Killing CSR for a recession might make it difficult to regain the lost investment a company previously made in CSR.

China CSR, CSR, Beijing
- China Petrochemical Corporation, the nation's largest crude oil processing and refined oil sales enterprise, released its first ever CSR report at the end of August.  The report covers numerous aspects of sustainabilty including "supply responsibility," "security and environmental responsibility," "staff development responsibility," and "social responsibility."  China is one of the world's biggest polluters, and this move toward CSR reporting is huge.  How do you interpret this development?  Share your thoughts below in today's survey.

LA Times, sustainability, Fresno - Farmers who are worried about E. coli outbreaks are stalking wildlife to keep their fields free of contamination.  Many farmers in southern California are killing wild pigs, rabbits, and deer that encroach on their property out of fear that the animals will infect their crops.  E. Coli  has been a major concern this year, with cases reported throughout the United States.

BBC, renewable energy, Helmand
- UK troops recently completed an extraordinary mission in alternative energy.  Troops in Helmand, one of Afghanistan's most dangerous territories, successfully transported a hydroelectric turbine that will bring power to 1.9 million people who would otherwise not have access to electricity.  The turbine was transported 112 miles through Taleban territory, and is part of a development project that has been planned for two years.

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