3% Conference Heads to Atlanta in Effort to Solidify Commitment to Intersectionality

The organization makes its way south for the first time
Feb 19, 2020 11:15 AM ET
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By Mary Emily O'Hara

Atlanta native Shannon Watkins, senior vice president of brand and creative services at Aflac, said that the city’s diversity and its stance as a sort of an outsider to traditional Madison Avenue advertising drive more creativity.

“Women and minorities in creative fields can thrive in Atlanta because the city itself is a creative community that is open to unique points of view,” said Watkins. “As a result, advertisers and marketers can focus on delivering breakthrough work without fear or judgment. And when that happens, creative ideas are delivered in their purest form and have the highest likelihood of breaking through in the marketplace.”

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