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ABOUT General Electric (GE)
GE (NYSE: GE) is an advanced technology, services and finance company taking on the worlds toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the companys Web site at www.ge.com.
Citizenship at GEis more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.
At the heart of GEs approach is a simple framework: make money, make it ethically and make a difference. GE is rigorous and deliberate about how it can help solve some of the worlds toughest problems. This approach is recalibrated often to address changing circumstances and challenges -- but the companys values consistently ground its views on whats important. For more information, visit the companys Citizenship Web site at www.gecitizenship.com.
GE Raises More Than $100,000 For Village in Tanzania
MyEvent.com recently developed a custom fundraising website for GE's Executive Development Course (EDC). The custom website empowered the participants in the EDC program to raise more than $100,000 for a village in Tanzania through their personal fundraising pages.
The participants were part of an immersive and productive business experience to study power solutions in Sub Saharan Africa.
In exchange for their role in educating the GE team, EDC initiated a fundraising campaign to give back to these communities. Instead of a gala or other fundraising event that would cost a lot of money and require a lot of time, GE decided to do what a lot of companies are doing these days for their corporate social responsibility (CSR) initiatives. The EDC team asked MyEvent.com to make a website branded for GE that told the whole Ng’iresi village story. The website also came with personal and team fundraising pages for the participants in the program.