A Tradition of Fearless, Family and Founders Gets Bacardi U.S.A, Inc. Great Place to Work-Certified™

Aug 19, 2019 10:20 AM ET

Fearless, Family, Founders. That’s what Bacardi is all about. And it’s what sets the tone for a culture that supports innovation, community and entrepreneurship. This strong culture, complemented with a high sense of pride, has earned Bacardi U.S.A., Inc., the Great Place to Work-Certified™ designation for the second year in a row.

The certification was achieved as a result of programs offered in the workplace and positive survey results, including 96% of employees stating it's a great place to work and 98% saying that when you join the company, you feel at home. As a family-owned business for more than 157 years, that sense of welcome is a unique differentiator. Employees are called “Primos” or Spanish for cousins (a nod to company’s Latin roots), because when you join, Bacardi, you become part of a family. 

Among the programs that encourage Primos to join together for a good cause is keeping up with the tradition of giving back to the community, one that has been part of the fabric of Bacardi since its early days in Cuba. Each year, Primos volunteer as a team as part of Corporate Responsibility Month in addition to being provided a personal day to do their own charity work of choice.

“Being privately held and family-owned allows us to do what’s right for the business and our people for the long term,” says Pete Carr, Regional President – Bacardi North America. “Our strong culture guides our commitment to our community, to our people, and to business partners who support our portfolio of premium brands.”

Connecting with consumers in the community is equally important as they are at the heart of the business. Primos participate in “Back to the Bar” activities, visiting bars and restaurants to talk to bartenders and thank them for their business. “Back to the Bar” is also an opportunity for consumer research by engaging with people enjoying cocktails.

Great Place to Work® is the global authority on workplace culture, employee experience and the leadership behaviors proven to deliver market-leading revenue and increased innovation. “We congratulate Bacardi U.S.A., Inc., on their Certification,” said Sarah Lewis-Kulin, Vice President of Best Workplace List Research at Great Place to Work. “Organizations that earn their employees’ trust create great workplace cultures that deliver outstanding business results.”

Survey results also indicated that 97% employees report that Bacardi facilities contribute to a good working environment. The North America regional office was even named one of the Top 10 “Coolest Offices in South Florida” by the South Florida Business Journal. The building houses three corporate bars, beautifully decorated meeting rooms that inspire creativity, a free cafeteria with family-style seating, an outdoor terrace that doubles as the perfect work and lounge space year-round, and a fully-staffed gym with fitness classes. And for that mid-morning snack craving? A juice cart comes around the building with a fresh juice of the day while the gym trainer leads a stretch break – all part of Bacardi efforts to encourage wellness at work.

Bacardi U.S.A., Inc. is the United States import and distribution arm of family-owned Bacardi Limited, the world’s largest privately-held spirits company. Learn more at www.bacardilimited.com

About Great Place to Work®

Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees around the world and used those deep insights to define what makes a great workplace: trust. Great Place to Work helps organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees. Emprising®, their culture management platform, empowers leaders with the surveys, real-time reporting, and insights they need to make data-driven people decisions. Their unparalleled benchmark data is used to recognize Great Place to Work-Certified™ companies and the Best Workplaces™ in the US and more than 60 countries, including the 100 Best Companies to Work For® and World’s Best list published annually in Fortune. Everything they do is driven by the mission to build a better world by helping every organization become a Great Place to Work For All™.

To learn more, visit greatplacetowork.com, listen to the podcast Better by Great Place to Work, and read “A Great Place to Work for All.” Join the community on LinkedInTwitter, and Instagram.