Barley Still an Untapped Ancient Grain

by Charlie Ross, Chief Business Officer of EverGrain Ingredients
Sep 17, 2020 10:30 AM ET
Article

Among food and beverage brands, interest in barley is growing due to label-friendliness with consumers and versatility across many categories. Furthermore, barley has a strong sustainability story that can provide a genuine position that appeals to many consumers. For these and other reasons, brands are turning to barley to expand their portfolios with applications that appeal to the health-minded and environmentally conscious consumer.

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Charlie Ross, EverGrain Ingredients' chief business officer, is seasoned in the business-to-business (B2B) ingredient industry, focused on functional foods for more than 20 years. He's a recognized expert in business turnarounds and designing go-to-market capabilities. Ross’ experience ranges from leading startup ingredient businesses to reinvigorating mature and global billion-dollar plant ingredient businesses.