Behind Aflac’s Branded Product Helping Kids With Cancer
by Kyle O'Brien
Jul 17, 2019 3:00 PM ET
Campaign:
Duckprints in the Community
Originally published on The Drum
It’s rare when a branded product can connect with a child deeply. But My Special Aflac Duck - modeled after Aflac's longtime mascot - is doing just that with hundreds of children who are battling cancer. And the smart toy is helping them through perhaps the most difficult time of their lives.
The interactive toy, which won the Best Use of Technology award at the 2019 Drum Marketing Awards USA, is also up for several Cannes Lions awards this year and won the ‘Tech for a Better World’ award at CES 2018, where it was introduced.
