For Sustainable Business, Collaboration is the New Competition

by Leon Kaye
Jun 29, 2017 9:15 AM ET
Article

Consumer packaged goods (CPG) companies often find themselves boxed in by customer demand. On one hand, more shoppers say they want to purchase more sustainable products, but many are not willing to pay a premium. And although most consumers still base their purchases largely on price and performance, the trends are clear: Environmental sustainability is expected. This applies to not only products, but also packaging.

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Dan Persica, Sustainability Communications Manager
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