How a Life Cycle-Driven Business Model Can Increase Sustainable Impact

Jul 1, 2014 11:00 AM ET

Originally appearing on SustainableBrands.com

There are now a rash of sustainable business models — sharing economy, eco-design, circular economy and many others — all with their good points and their fifteen minutes of fame. Even if companies have good products and a thorough understanding of their customers’ needs, using the wrong business model means not all of them succeed in achieving their sustainability business goals.

Read the full article here.