How Ambitious Sustainable Projects Drove More Than $900 Million of New Revenue for HP Which Has Set Targets to Reduce Plastic Waste

Company aims to increase recycled plastic in its personal systems and print hardware and supplies to 30 per cent by 2025
Aug 7, 2019 10:25 AM ET
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By Sian Bayley

Reducing plastic waste is beneficial to business, according to the managing director of tech company, HP.

And the company claim sustainable impact projects drove more than $900 million of new revenue last year.

George Brasher, managing director HP UK and Ireland said: “If you’ve got customers that demand it and employees that demand it, it’s going to happen […] if customers are willing to reward us or any other company with business, I can tell you businesses will go towards it.

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