In 2020, Socially Conscious Marketing Has Taken Over — for Good

Sep 25, 2020 9:00 AM ET
Article

by Andrew Forman

There’s no question that many businesses are ready to make giving a bigger part of their operations than ever. A recent study from Aflac found that although “56% of business executives claim moderate to significant negative company revenue impact due to the COVID-19 epidemic, 74% are willing to significantly or moderately increase corporate giving going forward.”

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