Modifying Our Molecules to Innovate a New Solution

Aug 9, 2018 9:00 AM ET

Eastman is driving innovation by identifying and assessing global macro trends and disruptions. We know that applying our global experts and world-class technology platforms to the world’s challenges will allow us to create a pipeline of sustainable innovation that enhances the quality of life in a material way. 

The Eastman Equation: Challenge + Partner + Eastman = Impact

India’s increasing middle class demands higher quality products. Mahindra & Mahindra, a leading Indian automaker, was experiencing coating failures on their SUVs resulting in loss of share and diminished trust in their brand.

Mahindra & Mahindra

Derived from the TMCD molecule with properties that make Eastman’s Tritan™ copolyester so successful, the Eastman team worked across borders to deliver a drop-in replacement and fast! In just 15 months, our experts modified molecules to develop a new coatings technology that had exceptional durability: Eastman Tetrashield™ protective resin systems.

Today, 300,000+ SUVs are on the road with Tetrashield technology, creating a new product offering that saves energy in the manufacturing process, adds value to the product through eliminated capital expenditures, and enables enhanced product longevity while exceeding today’s regulatory requirements.

“Tetrashield is a perfect example of how Eastman seeks to create value. By relentlessly engaging the market, collaborating across the value chain and leveraging our technology strengths, we strive to be essential to our customers’ success.” — Dr. Lucian Boldea, SeniorVice President, Additives & Functional Products

Read this story and more in Eastman's 2018 Sustainability Report: Changing the trajectory