More Dirt on General Mills’ Sustainable Agriculture Goals

by Anya Khalamayzer, Associate Editor, GreenBiz Group
Apr 3, 2017 1:55 PM ET
Jerry Lynch discusses General Mills' goals for sustainably sourcing ingredients such as cocoa. Image credits: Shutterstock, Twitter, Iprachenko

Originally published on GreenBiz

When I first met Jerry Lynch, chief sustainability officer at General Mills, he offered me some dirt. We were at the Business for Social Responsibility conference in November, where General Mills, the main corporate sponsor of the Nature Conservancy’s Soil Health Road Map, spoke about soil-savvy farming practices. Each table at the event was topped with a Mason jar full of healthy soil.

General Mills operates in more than 100 countries and manufactures food in 15 countries. The giant food company stands behind iconic brand names such as Cheerios, Haagen-Dazs, Pillsbury and international favorites such as Yoki, a im

Its global operations have sustainable roots. General Mills publicly has stated that climate change has long-term effects on its business: Drought and flood decrease access to raw materials, and changing weather disrupts deliveries. But overall, agriculture still accounts for 9 percent of U.S. greenhouse gas emissions, and farming is the world’s second-largest industrial emitter.

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