Musim Mas Is Taking a Good Hard Look at Its Conservation Efforts

In its latest drive for biodiversity conservation, Musim Mas has partnered with South East Asia Rainforest Research Partnership (SEARRP) to assess the impact of its conservation efforts over the past ten years, figure out its blind spots, and recalibrate where necessary.

Taking an honest look at the company’s conservation efforts is a “colossal task” but shows a commitment to improving both the company-wide and industry-wide conservation efforts as it involves analysing and making sense of the data across Musim Mas’ conservation areas, said director of SEARRP, Glen Reynolds (GR).

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