Niagara Falls Lure Going Pink for Breast Cancer

Oct 25, 2012 11:00 AM ET

From Niagara Gazette -- October 20, 2012 

NIAGARA FALLS — Hard Rock Cafe Niagara Falls added a pop of pink Friday in honor of the 13th annual Pinktober breast cancer awareness campaign, hosting the third annual International PINKTOBER Living Ribbon and free outdoor concert featuring Belinda Carlisle.

Hard Rock Cafe, the Buffalo Bills, ECMC, KISS 98.5, the American Cancer Society and the Canadian Cancer Society all came together to raise money and awareness for the fight against breast cancer.

The Hard Rock Cafe also partnered with the Buffalo Bills and their “Billieve” breast cancer awareness campaign.

The event benefitted the American Cancer and Canadian Cancer Societies. The American Cancer Society saves lives by helping people stay well by preventing cancer or detecting it early. The Canadian Cancer Society is a national, community based organization of volunteers who mission is the eradication of cancer and the enhancement of the quality of life for people living with cancer.