P&G Ad Featuring Super Bowl Halftime Performer Adam Levine
Feb 8, 2019 3:30 PM ET
Campaign:
P&G | Gender Equality
Originally posted on Cincinnati Business Courier
According to a recent study that P&G commissioned for Pampers, 90 percent of dads consider themselves to be “hands-on.” But more than half feel society places less value on a father’s parenting role.
“As millions of families tune in to watch Super Bowl LIII together, Pampers believes this is the perfect moment to celebrate the changing role of dads and shine a spotlight on the unique bond they share with their babies,” P&G stated.
