P&G Launches TV Series Focused on Changing the World
Sep 16, 2019 4:45 PM ET
Campaign:
P&G | Community Impact
Originally posted on Cincinnati Business Courier
Procter & Gamble is taking advertising to the next level by creating content with National Geographic in a six-part documentary series that seeks to draw attention to the root causes of poverty.
The Cincinnati-based maker of consumer goods (NYSE: PG) said the “Activate” series highlights the work that P&G and its brands such as Tide detergent, Always menstrual pads, Charmin toilet paper and Head & Shoulders shampoo are doing with agencies such as Matthew 25: Ministries of Blue Ash.
