Saatchi & Saatchi S CEO Annie Longsworth's From Greenmuting to Greenwashing

The hidden opportunities of sustainability communications
Sep 17, 2014 9:50 AM ET

We all know about greenwashing, but what’s greenmuting and why does it matter? In this presentation Saatchi & Saatchi S CEO Annie Longsworth will discuss the reasons that communication should be an integrated part of every sustainability strategy. She will explore the brand risks, as well as the missed opportunity for innovation and leadership, associated with greenmuting. Annie will also share seven key ideas for how to use communication to turn an operationally authentic plan into an irresistible leadership platform.

Presented by:

Annie Longsworth, CEO, Saatchi & Saatchi S North America

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