Sesame Street Has a New Way to Teach Kids About Money

by Chris Taylor
Jun 26, 2019 8:00 AM ET
Article

The next time you’re looking for financial tips, forget about Warren Buffett or Jeff Bezos. Try Elmo, Cookie Monster and Big Bird.

That’s because the iconic Sesame Street characters are part of a program to bring financial smarts to kids around the world. Developed by Sesame Workshop and the MetLife Foundation, the program uses videos, comics, games and activities to make money seem … well, a little less boring, and a little more meaningful to kids’ daily lives.

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