Students Get a Glimpse of the Future With CNH Industrial

Nov 4, 2019 2:00 PM ET

The focus was firmly on the future of farming as CNH Industrial (NYSE: CNHI /MI: CNHI) introduced young people at one of world’s largest student conventions to its cutting edge technologies and career opportunities in an exciting sector looking for the next generation of leaders.

As a sponsor of the Blue Room at the 92nd National FFA Convention and Expo in Indianapolis, CNH Industrial showcased the latest in precision farming technology from its Case IH and New Holland brands to the approximately 69,900 attendees.

As part of FFA Blue 365, the Blue Room delivered experiential learning and thought-provoking exposure to how closely agriculture is linked with fields like technology, human health and engineering.

Students had the chance to sit in the driver’s seat of one of agriculture’s most advanced machines, the New Holland Genesis T8 with PLM Intelligence cab simulator. They were also able to see the many applications of precision technology on the farm, and learn about the importance of alternative fuels and methane-powered equipment, feed and water quality, and autonomous control through self-driving tractors.

“Our world faces unprecedented challenges around food, environment and energy, but innovations such as our precision agriculture technologies will help our next generations meet those challenges head-on in sustainable ways,” says Brett Davis, Vice President, New Holland North America.

CNH Industrial also shared its expertise around the future of farming and food production as a participant in the FFA Blue Room speaker series. Dan Halliday, CNH Industrial Director of Global Precision Solutions and Telematics Product Management talked about how the company is preparing agriculture to meet current and upcoming challenges in his ‘Going beyond Farming 4.0’ presentation.

“Young people are our future. We have a long history with FFA and we are proud to support this year’s Convention and Expo,” says Scott Harris, Vice President, Case IH North America. “This is part of our company’s commitment to sustainability and investment in students, education and communities.”

The FFA Organization provides leadership, growth and career success training through agricultural education to more than 700,000 members across the United States. This year’s convention and trade show took place October 30 to November 2.