The Business Case for Packaging Innovation
Innovations for sustainable packaging are more crucial than ever
Originally published on Bloomberg
Innovating out of the waste problem
For HP, reducing packaging material starts with their products. The company, which currently uses more than a million tons of packing each year, is rethinking its manufacturing process to reduce the amount of packaging that gets discarded, while continuing to increase its use of recyclable packing materials. HP is also reducing paper and cardboard use, and replacing expanded polystyrene packing cushions — the white foam that protects PCs, laptops and printers in transit — with recyclable molded paper pulp, among other changes. In 2019, HP eliminated 933 tons of hard-to-recycle expanded plastic foam from its product packaging by shipping more than 6.8 million units in molded fiber packaging.
