The Business Imperative of Enabling Peace and Prosperity
After Colombia's historic 2016 peace agreement with the FARC guerrilla group, people in rural areas heavily affected by the conflict began dreaming about a different future. However, decades of violence had left hundreds of landmines, thousands of deaths, and millions of people displaced, in addition to high levels of poverty and a weakened social fabric.
To tackle some of the challenges from decades of conflict, Grupo Energía Bogotá (GEB)—a leading energy and natural gas multinational company—launched Energía para la Paz. This shared value initiative revolves around landmine clearance and trust-building to increase the safety and prosperity of communities in post-conflict areas. Developing Energía para la Paz required a mindset shift to how GEB embedded social impact at the heart of its business’s success.
This case study is also available in Spanish. Este estudio de caso también está disponible en español.
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