The Importance of Putting People First During COVID-19

Aug 12, 2020 10:00 AM ET

Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations

Steve Cody, Founder and CEO, Peppercomm, IPR Chair


“Culture cannot be built during a crisis,” said Catherine Hernandez-Blades, senior vice president and chief ESG and communications officer at Aflac.

Hernandez-Blades emphasizes how critical stakeholders’ needs, such as physical, mental, and financial well-being, must be supported during this time.

“This is a once-in-the-century pandemic, meaning it’s an opportunity for companies to have a once-in-a-century social impact,” said Hernandez-Blades. “No function plays a more critical role in determining a company’s post-pandemic success than communications—the conscience of the company.” 

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