The Power Of Purpose: How Procter & Gamble Is Becoming 'A Force For Good And A Force For Growth' Pt1
By Afdhel Aziz
When a company touches the lives of five billion people around the world, the potential to do good on a social and environmental level is profound. I caught up with Procter & Gamble Chief Brand Officer Marc Pritchard to hear about how P&G is transforming itself into "a force for good and a force for growth," leveraging its huge scale, iconic brands and unique culture to make a significant difference in the world.
He continued, “I think that the 5 billion people in the world who we serve are looking around and saying, 'we need to make sure that we leave this world in a better place' and that has to come from the everyday household and personal care products that we use as well. So we made a very deliberate decision to build things like sustainability and equality and inclusion into the business to make it part of how brands grow and part of the business model.”
