Twitter Chat: Corporate Social Responsibility & Communications in the Digital Era
We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.
What is #CSRChat? #CSRchats are bi-weekly Twitter conversations centered around important topics in corporate responsibility. Every two weeks, hundreds of participants tune in to discuss issues such as corporate philanthropy, crisis management and transparency, disaster relief, water sourcing, and environmental reporting
When: February 24th, 2015
What Time: 12-1pm EST
We'll chat (and tweet) about:
- Why should digital be a core component to your CSR communications strategy?
- Tactics on how to increase digital employee engagement
- How to measure success of your digital efforts
- How to engage CSR partners in your digital communications strategy
- Trends in emerging digital platforms
- Future predictions for digital communications within the field of corporate citizenship
- Case study on digital communication examples and learnings from the Boston College Center for Corporate Citizenship
Cost: The #CSRChat is FREE to join (for everyone!) - Are you on Twitter? Simply follow the Boston College Center for Corporate Citizenship @BCCCC and @Dell4Good on Twitter as well as hashtag #CSRChat on February 24th 12-1pm EST to join the conversation.
Susan McPherson @susanmcp1 is a serial connector, passionate cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises including Intel, Girl Rising, Positive Luxury, IF Hummingbird Foundation, THNK, The School of Creative Leadership and Plum Alley. She’s a regular contributor to the Harvard Business Review, Triple Pundit, The Muse and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. Susan founded and hosts the bi-weekly #CSRChat http://www.susanmcp.com/bio/ on Twitter.
Liz Matthews @LizziMatt Is the Executive Director of Corporate Brand and Purpose for Dell. Liz is responsible for building Dell’s brand and reputation globally through advertising, messaging, voice and visual identity, while at the same time, igniting Dell’s purpose internally. She has held multiple executive roles in Dell’s consumer and SMB business’ and has a vast technology marketing background from both large global brands and brazen start-ups. She came to Dell after 5 years with Sun Microsystems where she ran end-to-end, integrated marketing for the software division. Liz started her career in Marketing at Johnson & Johnson – tackling the consumer pharmaceutical world. She graduated from California Polytechnic State University, SLO with a bachelor’s degree in communications. Even in her highest platform shoes, her enthusiasm for her work and her people is huge (just like her laugh).
Katherine Smith @BCCCC is executive director of the Center for Corporate Citizenship, Boston College Carroll School of Management and oversees all of the Center's activities and strategic ventures. As Carroll School of Management faculty, she teaches “Social Issues in Management.” She has worked in nonprofit and higher education organizations for more than 20 years, including Boston College, Brown University where she served last as AVP for Research, and the University of Massachusetts where she served as COO of the Foundation with more than $700 million under management. Katherine has worked on facilitating large scale public-private partnerships and joint research projects over the course of her career, including a series of corporate, foundation, and University research partnerships focused on science and technology and on social issues.