UPS Longitudes | Why Telling Your Sustainability Story Matters — and How to Get Started

Mar 12, 2020 8:00 AM ET

Now more than ever, businesses have the opportunity to grow their bottom line by doing good. Consumers prefer sustainable products and will use their buying power to support environmentally responsible companies — 91 percent of millennials say they are willing to switch to a brand that champions a cause, and 84 percent of all Americans consider sustainability when making purchases.

As this younger cohort of purpose-driven spenders matures into their role as the largest consumer bloc in the United States, it’s important for small and large businesses to capture their purchasing power by communicating a sustainability story.

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