VF Corp. Invests in Empathy and Resources for Working Parents
The apparel company gives pandemic-weary parents added help to aid their children’s distance-learning needs.
Challenges related to the COVID-19 pandemic have affected most people in the workforce in one way or another.
VF Corp., a Denver-based publicly traded global company of 50,000 employees, realized the plight facing many of their workers as summer was ending and as parents faced the specter of another school year of distance learning for their children. Leadership of the apparel and footwear company, whose brands include The North Face, Vans and Dickies, quickly prioritized providing educational resources to alleviate the extra pressure and stress that working parents whose children would be learning remotely may be experiencing. The pandemic created significant uncertainty and posed new challenges for everyone, said Anita Graham, executive vice president, chief human resources officer and public affairs at VF Corp.
“Through conversations with associates and responses to our employee surveys, we knew that many of our associates were struggling with balancing work and the responsibilities of caring for their families,” she said.