Why the World's Largest Beer Company Is Investing in AgTech

Jun 30, 2020 2:30 PM ET

“We’re the largest beer company in the world and the largest user of malting barley, so when you think about where investment into breeding research or the supporting tech comes from, if we’re not going to do it, who will?” 

Katie Hoard, global director of Agricultural Innovation & Sustainability at Anheuser-Busch InBev is speaking to AgFunder about the company’s recent partnership with Sentera, a drone imagery analytics company.

Taking its role as the largest malting barley consumer seriously, AB InBev works closely with barley growers across 13 countries globally to help them increase their productivity sustainably and mitigate any challenges they may face.

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